MasterCard® PayPass™
Around the World
From the desk of the Global PayPass Product Manager
3Q2008

New Marketing Initiatives Set Up a Winning Season for MasterCard® PayPass™

Football and Priceless.com Efforts Offer Fresh Takes on Consumer Benefits


Speed and convenience—the two primary benefits that MasterCard® PayPass™ offers consumers. As concepts, they sound worthwhile enough, but when they are spelled out in concrete situations that consumers can relate to, the value of PayPass really hits home.

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MasterCard® PayPass™ On-Behalf-Of Services Help Issuers Take Advantage of Advanced Security Features

Dynamic CVC3 Validation and Alternate PayPass Account Number Processing Made Easy

All the speed and convenience in the world would be of little interest to MasterCard PayPass cardholders without the robust features that make contactless payments secure. Two formidable security components—the mandated validation of dynamic CVC3, and the recommended use of an alternate PayPass account number (PPAN) on the PayPass chip rather than the primary account number (PAN)—help keep fraudsters at bay. PayPass On-Behalf-Of Services can help issuers quickly implement these important features.

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Frankfurt Airport Event Lifts Visibility of MasterCard® PayPass™ in Germany

Food Retailers in New A380 Airbus Terminal Offer Contactless Payments

The new CD terminal at Frankfurt Airport is hosting two of the biggest developments in air travel: the A380 Airbus, the world’s largest airplane, seating 525 people on two decks, and MasterCard® PayPass™, which is now accepted for payment at food retailers on the A380’s economy boarding level. Successfully introduced at 16 outlets in the airport earlier this year, PayPass service was expanded to the new terminal in June and welcomed with a press event that drew wide print and television coverage.

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MasterCard® PayPass™ Merchant Locator Pinpoints ‘Tap & Go™’ Opportunities


Convenient Service Helps Drive Usage for Merchants and Issuers

Ms. Consumer needs a quick snack, but she’s low on cash. She does, however, have a MasterCard® PayPass™ device in her pocket. All she needs now is the location of the closest quick-service restaurant (QSR) that accepts PayPass.

No problem. Jumping on the Web, she heads to www.mastercard.com/paypass and clicks on the Where to Shop link. There, she uses the PayPass Merchant Locator to conduct a search in her desired area for the nearest QSR that suits her fancy. . . . Read More

Maestro® PayPass™ Cards Make Purchases Easy at the Coke Live Festival in Cracow


Attendees Get Easy, Secure Way to Pay in Festival Grounds

Prepaid Maestro® PayPass™ cards offered attendees at this year’s Coke Live Festival in Cracow, Poland, an easy, secure way to pay within the music festival’s grounds during the two-day event in late August. The project, one of Europe’s first to use PayPass technology at a large-scale mass event, was made possible by cooperation among festival organizer AlterArt, the acquirer eService, and MasterCard Worldwide.

An alternative solution to festival vouchers, the PayPass-enabled cards, issued by Bank Zachodni WBK, allowed cardholders to make purchases at all commercial points operating within the festival area, including more than 30 retail points of sale. Attendees could order the cards prior to the festival and conveniently charge them by bank transfer. . . . Read More

Taco Bueno Adds Quick and Convenient Payments to Its Menu with MasterCard® PayPass™


QSR Seeks to Offer Customers Better Point-of-Sale Experience

In early August, MasterCard Worldwide announced that Taco Bueno, the U.S.-based Mexican quick-service-restaurant (QSR) chain, is now accepting MasterCard® PayPass™ contactless payments, in addition to traditional magnetic-stripe payment cards, at all of its corporate store locations. Customers can use their MasterCard PayPass card or device to simply Tap & Go™ to pay for menu items at the counter or even in the drive-through, enabling them to make purchases quickly and conveniently.

Taco Bueno, recognized for using fresh ingredients and offering unique items at fast-food prices, operates corporate locations and has franchises in Arkansas, Indiana, Kansas, Louisiana, Missouri, Nebraska, New Mexico, Oklahoma, and Texas. . . . Read More

First Maestro® PayPass™ Experience for Netherlands Consumers at V&D La Place


Demonstration Highlights Hallmark Speed and Convenience

On 18 and 19 June, 1,000 customers of V&D La Place™ in The Hague got their pizza and coke in a split second when the Maestro® PayPass™ solution was demonstrated for the first time in a Dutch store. During the two days, MasterCard and V&D La Place collected data on customer experiences at the checkout counter with Maestro PayPass in a retail environment. . . . Read More